Tuesday, April 2, 2024

Publicity Clerkin' At New American Library Revisited: Conclusion

In 1970 the "titles of current interest" of books whose paperback editions the New American Library [NAL] firm was then interested in publicizing and marketing still included: Why We Can't Wait (by Martin Luther King); Three Lives For Mississippi; The Chronological History Of The Negro In America; Right On: An Anthology of Black Literature; Confrontation On Campus: The Columbia Pattern (by Joanne Grant); Miami and The Siege of Chicago (by Norman Mailer); and Voices From Women's Liberation.

But by the time I was publicity clerkin' at New American Library in the mid-1970s, the paperback edition of The Joy Of Cooking, along with the movie tie-in paperback editions of books that the Hollywood movie studios were producing movie adaptations of, were the New American Library marketed and publicized books that were selling most rapidly and that NAL was then most interested in marketing and publicizing.

So I guess it was always inevitable that a former late 1960s New Left Movement organizer like me would come to feel that publicity clerkin' for New American Library for too long, in its then-plush Times-Mirror media conglomerate subsidiary skyscraper building office, would be a selling-out road to follow in the 1970s; when other former late 1960s New Left Movement student organizers were still doing anti-imperialist work within U.S. underground circles during the mid-1970s. 

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Publicity Clerkin' At New American Library Revisited: Conclusion

In 1970 the "titles of current interest" of books whose paperback editions the New American Library [NAL] firm was then interested...