Showing posts with label Signet. Show all posts
Showing posts with label Signet. Show all posts

Saturday, October 29, 2022

Publicity Clerkin' At New American Library Revisited (15)

 So many years later, I no longer have much memory of other people who worked at New American Library [NAL] during the mid-1970s. The person at NAL who seemed to then have the most influence, from an editorial decision-making point of view, in determining which submitted manuscripts were to be finally accepted for publication, was a culturally-straight-looking and dressed white upper-middle-class white woman in her late 20s or early 30s.

This top NAL editorial decision-maker received a copy of each puublicity release, that was written by the NAL publicity director, Marge, and typed up by me, about every paperback book that was being publicized by NAL; at the same time copies of  the press release were put into envelopes and mailed out to various corporate media newspaper, magazine or radio-television book reviewers.

Most men then would likely not have considered the NAL editorial decision-maker as physically attractive as Marge still was in the mid-1970s, despite the chief NAL editor being younger. But with her smiling, easy-going, good-natured personality within the office--which seemed to reflect the fact that she now felt happy with the kind of work she was being paid a good salary to do within the world of publishing--most men in the mid-1970s would still not have considered NAL's then-most influential editorial department decision-maker unattractive.

Politically, the NAL's top editorial decision-maker seemed to be, like Marge, just an anti-racist and anti-war, culturally-straight liberal in the mid-1970s; who had not been involved enough in the late 1960s or early 1970s hip youth counter-culture to have developed a more politically radicalized, anti-imperialist and pro-Black Panther Party antii-racist political consciousness, like I had.

But, given some of the early 1970s women's liberation movement-related and feminist paperback books that NAL had started to market (after the white middle-class's feminist movement began to receive much more favorable corporate mass media coverage, following the well-attended Women's Liberation march in Manhattan in the summer of 1970, and the idea of "women's lib"  then became a trendy one within U.S. upper-middle-class white liberal circles), it's likely that NAL's editorial department boss was a more conscious bourgeois feminist in her political views than Marge was in the mid-1970s, when I was publicity clerkin' under the two of them at New American Library.

Many years later, I noticed some info appearing on the internet that seemed to indicate that this same NAL editorial director may have graduated from Barnard College in the early 1960s--in the years before historical events and Columbia Students for a Democratic Society [SDS] chapter campus organizing had eventually politically radicalized many Columbia and Barnard students.

And many years later, I also noticed some info appearing on the internet that seemed to indicate that some of the post-World WarII baby-boom fiction writers (who weren't ever as politically or culturally radical as most pre-World War II-born novelists or Movement activists, like Marge Piercy, Carl Oglesby and Abbie Hoffman, or most pre-World War II-born or post-World War II baby-boom 1960s underground New Left Movement writers)--like Maine-based left-liberal Stephen King (who still believed in the 21st-century that the Warren Commission's "official" version of what happened in Dallas, Texas between November 22, 1963 and November 25, 1963 was true)--were promoted within the paperback book publishing world by this particular white upper-middle-class woman NAL editor in the 1970s.

Not sure, myself, how true the info on the internet I came across was. But most of the writers who became best-selling U.S. fiction book authors in the late 1970s and in the 1980s pretty much failed to reflect the literary values and historical social/economic realities experienced by most hip counter-cultural, post-WWII baby-boom working-class people of all racial backgrounds, in their fiction.

So the class situation reality, middle-class life interests, fantasies, values and ideological/political perspective of the NAL editor likely were reflected by the particular best-selling U.S. fiction writers whose literary careers she chose to promote, I suspect.

Publicity Clerkin' At New American Library Revisited: Conclusion

In 1970 the "titles of current interest" of books whose paperback editions the New American Library [NAL] firm was then interested...